Any business that wants to be around in the next few years is frantically searching for ways to get new business, trying to keep the business they already have from going to the competitors, and doing everything they can to get customers from years ago to come back.

This is true in any economy- but doubly true now.

When business is booming, you have to make sure the customers you have will keep coming back, and more importantly, refer their friends to you.

In down times, when customers are cutting back on spending, or price shopping, or just putting off purchases until things get better, you have to have a strategy for getting them to buy.

You have to not only look at tomorrow, but next month and next year.

But like most business owners, your day is filled with keeping the business running.

You don’t have the time or the motivation to look for ways to grow your business. Your day is already jam packed with all the day-to-day stresses of running a business.

But what did the “Big boys” do

to get big?

I know, deep down inside, your gut is telling you that there must be things that could be done that would make your sales explode, there has to be, it’s happened in other industries.

Just when you think that one business is the same as all the others: same product–different name, somebody goes blowing by like a bottle rocket.

Hmmm, Starbucks comes to mind. Not that long ago a coffee shop was just a coffee shop, slap down 15 cents and get a cup, but now there’s a Starbucks on practically every corner where you pay a relative king’s ransom for a cup o’ joe.

Ford, Microsoft, Apple computer, Waste Management, Walmart, McDonalds… the list goes on for days.

What do they have in common?

Well, the difference is, they didn’t follow in lock step the way all of their competitors did business. They didn’t have that fatal “Wait-n-see” attitude.

You’re timidly dipping your toe in the water long after your competition has jumped in.

The superstars searched for ways to improve the way they do business.

Sure, doesn’t everybody? Maybe, but not to the degree of dedication that the market leading businesses did.

They did everything their competitors did, but they were willing to try things their competition didn’t.

They looked at their business, their industry, and their customers, and tested new methods that their competition either didn’t think of, didn’t have the time or money to dedicate to, or just lacked the motivation to try. 

I know what you’re thinking: “But how do I know what, or who to try?” “Where do I look?” “I could go broke and crazy trying things randomly.” “Why aren’t there any guarantees?” “Why can’t somebody reduce my stress, instead of piling on more?”

It must be the economy, nothing I've tried worked very well

There is hope.

I’ve helped numerous companies just like yours, some smaller, many multi-national corporations, find the edge that you’re looking for.

For more than 20 years I’ve helped businesses break out of a deadly slump, blast through a plateau, or crack an impenetrable market, many times with no money being paid unless my strategies work.

Simply put, I assume the risk, not you.

You’re probably wondering how I can make this guarantee? The short answer is: Confidence, and experience.

I learn something from every project I’m involved with, and am constantly honing my skills, so I know what can be accomplished when the client and I work together.

If my skills didn’t produce amazing results that keep clients coming back and even referring me to other business owners, I wouldn’t be in this business for over 20 years.

I’ve developed a loyal following because my strategies often bring in multiples of the cost of marketing. 

Who can I trust?

Let’s face it, companies will tell you that you need whatever it is they do:

Advertising agencies will say you need to advertise to get noticed.

PR companies will say you need Public Relations to get the word out. 

It's hard to believe that some person or agency has your best interest, or your company's best interest at heart when they get paid the same even if whatever they're selling doesn't work.

Rarely do any of them take the time to address your whole situation and find out what it would take to really grow your business.

What’s needed is big picture thinking and vision; a vision of not only where you would like your business to go, but also where it can go, and how to get there.

This is the strategy I use when I design a battle plan that will elevate your company above the rest.

And when you consider that my income is a direct result of your company’s success, that gives me a vested interest to make sure your company turns big profits.

I don't know what my company needs

Maybe you aren’t sure what’s causing your business slump, and heaping an avalanche of new business onto a sick or inefficient company can be just as devastating as not enough business.

Occasionally I’ve even found it necessary to analyze the complete structure of a business: I look for what’s working for it and what’s working against it, at which point I can design an effective strategy to emphasize the strengths and reduce or even eliminate the problems.

Only then can the company efficiently process a sudden rush of new business.

I’m not saying that every company needs this level of analysis, but I’m sure you’ll agree that if your company isn’t running as well as you know it should, it’s comforting to have somebody in your corner that can locate the problems (possibly problems that no one is aware of) and find the solutions that can allow your company to run smoother, reduce costs and overhead, and emerge a stronger more efficient company ready to gain a significant advantage over your competition.

Why aren’t you famous?

I’ve been asked that question before… usually after I’ve produced big numbers for a client.

The short answer is: in the past I’ve done little to no advertising or self-promotion. Yeah, I know, it sounds kinda stupid for a marketing guy to not to use his skills for his own business.

But from a purely lazy perspective virtually all of my business comes from referrals, so all I have to do is call and thank the person for referring me and send them a finder’s fee if the company I’m referred to turns into a client.

I’ve been convinced to launch this site to answer a lot of the questions I’ve answered hundreds of times in person to clients and in seminars, in addition to providing free content that will help business owners and upper management run a more efficient company and be able to deal with their coworkers and even their family in a more positive and stress-free way.

What if my business isn’t something you’ve dealt with before?

I’ve been asked what kind of businesses I specialize in. My short answer is: “All of them”.

With clients as diverse as: an aircraft manufacturer, airlines, automotive products manufacturer, bike shops, body armor manufacturer, charter grade schools, chemical luminescent light stick manufacturer, chiropractic clinics, contractors, criminal attorneys, franchises, garment manufacturers, MLM corporations, medical clinics, non-profit organizations, nutraceutical manufacturer, performance foods company, restaurants, and more, it’s easy to see I don’t limit myself to one or two industries.

Big, not so big, local, or international, they all get as much attention as they need to make their marketing kick some booty and take some names. 

Even if I’ve had several clients in the same business over the years, I always start from square one when I take on a new client. I research the company and it’s industry until I feel that I know the business almost as well as the owner.

Most other agencies don’t want to take the time for that depth of research, they work on volume.

They need to produce and place a lot of ads because their income is based on buying media space wholesale and making a profit on the markup. This means they get paid regardless of how well the ad works.

Businesses– like people, have differences and similarities, and sure, there may be similarities between businesses, but the marketing strategies that worked so effectively on one company, wouldn’t be the perfect approach for another.

I’ve even found it necessary to employ a completely different marketing strategy for a different location of a business in the same city.

Most ad agencies and marketing companies roll out similar- if not identical programs for similar businesses: You own a car dealership? You get the same ad package and strategy we used for the last car dealer, and it worked OK.

And for many business owners OK is just fine. But my track record attracts clients that think just OK is not OK.

They want to own the market, not just be satisfied with the “what works for them is fine for us” complacency that’s so easy for businesses to slip into.

Your company has it’s own set of problems and strengths which are best addressed with strategies that work perfectly when considering all those factors.

Your company must get the attention it requires to make it succeed.

But even the best life preserver won’t save you if you don’t grab it. The only way you’ll find out if what I’ve said is true is to contact me for your free consultation.

But it would be a good idea if you did it now… your competition might not wait.